Remove Case Studies Remove Landing Pages Remove netFactor Remove Peer-to-peer
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5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

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The 7 B2B website essentials: What customers want

Martech

Proof, like testimonials and case studies. 1: A clear message on the home page Write headlines that explain what problems you solve. A company’s website is the single most important media channel in the marketing communications toolkit. We get everything we need from social media.” Let’s begin. What is the purpose of your site?