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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

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Where in the world is the 2016 marketing tech landscape?

chiefmartech

I actually enjoy working on it — like a gigantic jigsaw puzzle, but one where you have to go hunting for the pieces out on the Internet. However, rethinking groupings and categories — and re-evaluating vendors through this new lens — has proven to be a fairly intense exercise, requiring more time to get it right. Stay tuned!

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