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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

One very vital element of social CRM is social selling, which leverages Web 2.0 Using RSS to send different types of prospect information into one system. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. technologies to provide sophisticated sales insight.

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True Social Selling

Adobe Experience Cloud Blog

   Social selling is the use of web 2.0 Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales must learn to go through all their lead’s web activity and email activity to identify the best leads and to figure out when to make contact.

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