The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.
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