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Zero Party Data: What It Is and Why You Need It

Oktopost

What their purchase intentions are. To break it down further, here’s a rundown of some of the ways in which zero party data can be advantageous: It builds trust with consumers by respecting their privacy and intentions. This is zero party data. How, where, and when they want to be contacted. Why Use Zero Party Data?

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5 Key Elements of Customer Data Privacy

Martech Advisor

It should give customers a fair idea of the company’s intent concerning data-usage including outreach, activity monitoring, and third-party access. Use a reliable anti-virus software - protects your business devices from spyware and malware. Marketing leaders must ensure that privacy-related communication is clear and concise.

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The Ultimate Guide to Cybersecurity

Hubspot

As business owners, we have a special responsibility to protect our customer’s data and be transparent with our practices. It encourages transparency and reduces friction as customers become advocates for your brand. A cyber attack is a deliberate and typically malicious intent to capture, modify, or erase private data.