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The Reason Your B2B Website is No Longer Effective

FunnelEnvy

These clusters represent segments of intent, so we should consider which entities we’re primarily concerned with gauging intent for. Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well.

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Top 10 Data Management Platforms for 2020

Martech Advisor

These highly targeted segments can then be used to run far more efficient and high-performing campaigns since they are based on data drawn from customers’ own behavior, responses and intent signals. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)