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Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? How and when to choose a DMP solution. Top 10 Data Management Platforms (DMPs) for 2020!

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The Reason Your B2B Website is No Longer Effective

FunnelEnvy

The Rules of Customer Marketing Have Changed. There’s growing evidence that the rules we’ve been living with as marketers have changed, but we don’t have the advantage of having them documented in a codified set that everyone has to play by. CEOs love this trend because it’s cheaper to acquire customers via marketing than sales.