Intent Signal Marketing Automation Services SMB Verticals 
Martech Advisor
FEBRUARY 20, 2020
A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? 3 Data Management Platform (DMP) deployment best practices. Table of Contents. Who needs a DMP?
FunnelEnvy
MARCH 7, 2018
These clusters represent segments of intent, so we should consider which entities we’re primarily concerned with gauging intent for. Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. Visitor intent: Explore Government IT solutions.
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