Intent Signal Marketing Automation SMB Verticals 
FunnelEnvy
MARCH 7, 2018
These clusters represent segments of intent, so we should consider which entities we’re primarily concerned with gauging intent for. Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. In Conclusion.
Martech Advisor
FEBRUARY 20, 2020
This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. Publishers: Publishers are the parties who own the digital channels and properties.
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