B2B Sales Intent Signal SMB Verticals 
FunnelEnvy
MARCH 7, 2018
From the BCG article “ How Digital Leaders Are Transforming B2B Marketing ”: “There’s a new B2B buyer out there—one who does not expect, and in many cases does not want, to deal with a salesperson until it is time to close the deal”. CEOs love this trend because it’s cheaper to acquire customers via marketing than sales.
Martech Advisor
FEBRUARY 20, 2020
These highly targeted segments can then be used to run far more efficient and high-performing campaigns since they are based on data drawn from customers’ own behavior, responses and intent signals. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)
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