Intent Intent Signal SMB Verticals 
FunnelEnvy
MARCH 7, 2018
We have to consider customer and commercial intent all the way from awareness through purchase and beyond. Customer intent may have been an incidental consideration when were primarily concerned with lead delivery and sales support. Customer Intent: The See-Think-Do-Care Framework. Care – Extra loyal customers.
Martech Advisor
FEBRUARY 20, 2020
These highly targeted segments can then be used to run far more efficient and high-performing campaigns since they are based on data drawn from customers’ own behavior, responses and intent signals. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)
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