Metadata

APRIL 8, 2024

I understand this cautious mindset, but here’s my advice: ignore the noise around you and experiment as much as your budget allows, even if the channel, tactic, and strategy aren’t #trending. With leads coming in, I felt like the Marketing team was doing its job. Your job isn’t done when you pass an MQL to the Sales team.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

MKT1

JULY 13, 2023

This newsletter is divided into 2 parts to show the importance of adapting to changing marketing trends and tools: Part 1: An overview of a project created by Anrok that shows how modern marketers can use the latest no code, automation, and AI tools to add value and drive growth.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

PureB2B

JUNE 15, 2022

While budgets are still lagging behind pre-pandemic spending , thanks to economic and geopolitical uncertainty, content is bucking the trend and remaining a priority within B2B marketing strategies. However, they’re likely to click the back button faster than you can say MQL if they find themselves on a lousy landing page.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

Metadata

DECEMBER 8, 2021

Is your campaign traffic trending in the right direction over time? Go deeper than website traffic metrics by looking at how engaged leads are once they land on your website. The point here is to avoid obsessing over attribution and instead look at which channels drive more Leads and MQLs. How is this trending over time?

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98