article thumbnail

The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

Essentially, this automation assigns values to your prospects to further segment and understand their intent. In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent. Here are some of the basics to lead scoring and grading to help you get started. Preparation.

article thumbnail

17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Turn Popular Posts Into Lead Magnets. Use Gated Content (also known as Content Locking). You can get started with stunning templates and customize them using the drag-and-drop builder. You can create an Exit-Intent® popup with OptinMonster in a matter of minutes. Growing your email list can be tough. Use a 2-Step Optin.

article thumbnail

Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

Sponsor: Intercom wants more than nice people visiting your website to give you money, so they took that little chat bubble in the corner of a website and packed it with automatic meeting booking, data capture and leads, conversational bots, and more. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.