sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

AUGUST 29, 2023

Storytelling. Not to mention, LinkedIn posts that provide value often see higher engagement rates compared to other platforms, making it a prime place for lead generation and networking. Segmented marketing. Create audience segments based on demographics, behaviors, or interests and tailor content for each group.

Social Media 250

Social Media Marketing AI Trends Peer-to-peer 250

LeadSquared

JUNE 22, 2021

Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52