Intent Leads Lead Capture Purchase Intent Sales Leads 
markempa
JULY 6, 2017
Lead management is a multi-step process that handles the conversion of sales leads to customers. The above illustration shows components of lead management. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). ULD, to sales). Leads must precisely fit the ULD.
markempa
NOVEMBER 3, 2014
Sales has not been given the means to hand leads back to marketing to reengage for further work or nurturing on their behalf. Lead management defined. Lead management is a multi-stage process that manages the conversion of sales leads to customers. The above illustration shows map of lead management.
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