DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. The key metrics to focus on include open rate, click-through rate, and conversion rate.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

AUGUST 30, 2021

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

DECEMBER 27, 2021

Open Rate : The percentage of email recipients who opened an email. If you’re trying to understand what an average open rate to aim for is, you’ll find that it varies depending on industry and on whether the email list you are sending to is a cold audience, list of qualified leads, or current customer list.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

JANUARY 25, 2023

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

FEBRUARY 26, 2024

Open Rate : The percentage of email recipients who opened an email. If you’re trying to understand what an average open rate to aim for is, you’ll find that it varies depending on the industry and on whether the email list you are sending to is a cold audience, a list of qualified leads, or a current customer list.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Inbox Insight

NOVEMBER 23, 2022

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Score and nurture leads. Not all leads are at the same stage of their buying journey.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98