Why Complete Marketing Automation is a 'Suite' Deal
JANUARY 19, 2017
Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great.