How Your Competitors’ Earned Media Can Power Up Your Content Marketing
ClearVoice
JANUARY 14, 2020
” The second question should be, “How can I use this information in my own marketing efforts?” Creating link juice for reputable outlets is a good long-term SEO strategy, and may also get noticed by the SEO and/or editorial team at the publication. Do you want to see your own words or company news in the outlet?
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