KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Being annoying and giving your customers the information they want are two very different things. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Marketing Insider Group

JANUARY 2, 2013

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. In short, customers are more informed, they find information on their own and they mainly use the internet for research. Think like a publisher. Tweet about all of it.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I did that … Gosh, I probably wrote 500 blog posts and did a bunch of webinars and stage presentations over the course of four years as a solo marketing person.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I did that … Gosh, I probably wrote 500 blog posts and did a bunch of webinars and stage presentations over the course of four years as a solo marketing person.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40