NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. But again, this information is tied to a company visit; not a user visit. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Engagio

JULY 10, 2017

Firmographic Information. You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Technographic information. Seek signs that a target account is in the market right now for solutions like yours.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Digital Audience Research. Here’s the link to the digital media research tools. Standard Rate and Data.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Digital B2B Marketing

JANUARY 20, 2014

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Use third-party data about visitors here to deliver information that is more likely to be relevant to each visitor.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118