article thumbnail

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Unsubscribe handling is typically done via a generic page, rather than via branded page. If you use a basic form vendor, you have to manually map the fields, and put the form on a landing page yourself.

article thumbnail

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. But again, this information is tied to a company visit; not a user visit. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. There are basically two ways to approach this objective: Add an offer, a call to action and a landing page with a data-capture form. E-commerce.

article thumbnail

The 7 B2B website essentials: What customers want

Martech

Competitive information. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Don’t bury your contact information at the bottom; bring it forward, ideally to the heading on every page. Evidence of experience in their industry.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process. Lead farming? Direct marketing lists?

article thumbnail

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Whether they come from form fills, landing pages, rss subscriptions, webinar registrations or downloads, these are now regarded as some of the most qualified and actionable kinds of leads that can be generated. I am the CEO of netFactor. Do you have to let these slip through? Not any more.