The Death of the Third-Party Cookie: What Marketers Need to Know
Hubspot
FEBRUARY 24, 2020
What do marketers and Sesame Street monsters have in common? A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". They LOVE cookies.
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