Remove In-market Prospects Remove Purchase Intent Remove Sales Qualified Leads
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The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

Nearly half of the average turnover rate in sales is attributed to voluntary departures. Resolving the issues that drive salespeople to leave your company can improve retention and lead to better business results. In the following three cases, equipping sales reps with intent data can help improve your retention rates.

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5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

Typically the first person to make contact with a lead, sales development representatives (SDRs) are key members of any sales team. . An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. This is not new, but in fact a growing trend.

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Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

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Hyper-personalize The Customer Experience with Intent Data

Aberdeen

Even when handed a bunch of “random leads,” a great salesperson succeeds because they try to understand the customer and obtain information that can improve the customer’s journey. From there, he predicted users’ value by using lead-scoring models. Depending on your lead-scoring model, you can map out 120 traits of each user.