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What Is an In-Market Ideal Customer Profile, and How Can It Transform Your Revenue Team?

6sense

Not when you know your company’s In-market Ideal Customer Profile, or IICP. . The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team. No cold calls. What’s an IICP, Anyway?

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More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

If your rates are at or below these benchmarks, start looking at tactics in your profiling, filtering, follow-up and conversion efforts to raise your conversion rates and increase throughput without having to increase input. What buying and intent signals do they exhibit? What do they look like?

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

Table of Contents Introduction Three Ways AI Boosts Personalized Selling Profiling & Prioritization of Prospects Delivering Personalized Content Increasing Conversion & Customer Loyalty Summary. Introduction. Who doesn’t love a little personal attention? Three Ways AI Boosts Personalized Selling.