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Hubspot Review

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UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.

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Upcoming Lead Management Events

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This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

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Social Media & Marketing Automation

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The discussion in the LinkedIn Group talked about HubSpot’s Social Media features, one of which is Social Media Monitoring. HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ).

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Inbound Marketing Automation

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Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. Often these features work together to automate a specific campaign, such as organizing a webinar or promoting a whitepaper. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing? What is Marketing Automation?