6 Ways to Expand Your Perspective: The B2B Marketer as CEO


First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. B2C has much higher transaction volumes and they have done multivariate and A/B testing to find out what works. We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference.