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What is Marketing Intelligence?

TrustRadius Marketing

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Self-Discovery.

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What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 Marketing Career Path 2.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024.