Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. Think Beyond the Funnel.
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