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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. Bliss: Implement Short and Simple Lead Gen Forms Bliss is a B2B coffee company that has been using Instagram for lead generation. 3-point lift in purchase intent with interactive assets. Val also writes for digital marketing blogs to get in touch with like-minded people. What worked?

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. In other words, the purchase intent of visitors to your holiday landing page will be different. This is why planning is so important. During the holidays, however, this is often less true. Image via Quartz).