NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent


Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Learn how to drive conversions with Intent-based Leads.

B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

Heinz Marketing

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Action spawns courage and generates motivation, don’t wait for inspiration to strike.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. Account-based strategies can be particularly resource intensive for your sales and marketing teams.

Why Timing Is Everything in Digital Advertising


When content marketing emerged, it promised a means to generate leads and improve sales conversions while focusing on storytelling, engagement, and message quality. How Intent Data Shapes Timing for Digital Ads.

Solving the Bad Data Problem in Marketing


The right approach to intent data can get you the results you need. However, many of these issues stem from an over-reliance on the data you generate with traditional lead generation tactics. Solving Bad Data Issues with Intent Data.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase.


Differentiate Buyer Intent Analysis with Advanced Analytics


Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics


Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Differentiate Intent Data Analysis with Advanced Analytics


Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Reasonably Enable Your BDRs with Buyer Intelligence


In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. We get more constructive criticism around the quality of the leads we’re generating.”.

Who’s Who in the Intent Data Business?


Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?


Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?

V12 Data

In fact, in the last two years alone, 90% of the world’s data was generated. Purchase-Intent Data. More companies are also investing in purchase-intent data. Blog General Customer Data Platform Data-Driven Marketing Purchase-Intent Data

Building Intent Data into Your Sales Enablement Process


Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it.

Why Conversion Is More Important Than Traffic for Generating Sales


Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” All demand generation is about measurable response. Hey, I get it.

The Practical Guide to Content Syndication for Lead Generation


It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Syndicating content helps generate leads by amplifying your reach beyond your immediate followers, and by improving your performance in search.

How to Leverage SEO for B2B Lead Generation


While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). Modern SEO Strategies Need User Intent Research. Lead Generation Needs User Intent Research.

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) Effective demand generation.

Intent 143

Why Is B2B Lead Generation Software Important?


These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. At the top of the funnel, B2B lead generation software helps you identify potential leads.

What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck


True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Sales 281

How Advanced Automation Generates Higher Profits for Financial Services


Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post How Advanced Automation Generates Higher Profits for Financial Services appeared first on Aberdeen.

Reverse IP Lookup in Lead Generation: Why and How?


In this article, we break down what exactly is a reverse IP lookup, and share how you can use this to generate more leads for your company. What has reverse DNS got to do with generating leads? The goal is to nurture them to the point where they’re ready to make a purchase.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know


(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). This demonstrates that leads from the search channel have significant purchasing intent.

How to do lead management that improves conversion

B2B Lead Generation

Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Marketing automation can’t generate collaboration between sales and marketing. And it also cannot create processes, take the place of people, nor will it generate sales-ready leads on its own.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent).

Report 238

How to Use Executive Leadership Changes to Time Sales Outreach


Copious purchasing in the early weeks and months of a decision-maker’s new role represents a significant sales opportunity, says Purvis. DiscoverOrg alerts us to possible purchases and negotiations, so we always know when it’s time to strike,” says Aaron Kotick, Managing Director at DealIQ. “We

3 Ways Quality Intent Data Improves Your Demand Gen Strategies


You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that. Personalizing subject lines generates 26% better open rates.

How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Do you want to hear a social selling fairy tale?

What is Intent Data? The Predictive Sales Trifecta


These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

Intent 323

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics


In my recent post about how we here at True Influence collect intent data to fuel our demand generation and market intelligence products, I noted that the essence of Big Data is knowing how to correlate billions of pieces of information to find meaningful, actionable patterns.

Intent Data: Your Key to Becoming Known, Liked, and Trusted


It’s not about gaming a lead generation system or finding some magic bullet marketing tactic. And with intent data infused into your funnel, you’ll have a foundation of knowledge that will help you become known, liked, and trusted and boost sales.

Exciting new tools for B2B prospecting


6Sense analyzes billions of rows of 3 rd party data, from trade publishers, blogs and forums, looking for indications of purchase intent. The account data will be populated with contacts, indicating their likely role in the purchase decision, and an estimate of the likely deal size.

The Intelligent Business Show: EP16 – Fixing the Content Experience


Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale.

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Where Does Intent Data Come In? B2B purchase intent data (intent data) is getting a lot of hype in the marketing world today. Here are a few ways collecting intent data will help: Deeper understanding of what works. Latest News Customer Lead Generation Intent Data

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More


This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The Role of Intent Insights in National Security. But for your organization, the same vision can unlock intent insights about your target customers and accounts.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. During this stage, you’ll share content to help progress them from interest towards purchase intent.

Introduction to Lead Management

B2B Lead Generation

However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries).

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Augmented Analytics: The Cyborg Brain Continues to Develop


Natural language generation (NLG). Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Rarely since Jean-Claude van Damme’s Oscar-snubbed 1989 thriller have we been faced with a more realistic depiction of humankind blended with machine.