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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Track and Evaluate Over Time.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. And if a segment of your audience is in an older generation, they look for these helpful text documents on your website. Well-worded FAQs are lead magnets for top-of-funnel (TOFU) visitors. FAQ guides. Image quotes.