article thumbnail

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Keep It Simple & Back to the Basics.

article thumbnail

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. And if a segment of your audience is in an older generation, they look for these helpful text documents on your website. Well-worded FAQs are lead magnets for top-of-funnel (TOFU) visitors. FAQ guides. Image quotes.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. Yes, FAQs still exist, and if a segment of your audience is in an older generation, they look for these helpful text documents on your website. Well-worded FAQs are lead magnets for TOFU visitors.