4 Key B2B Mobile Marketing Takeaways from #SESNY
KoMarketing Associates
MARCH 30, 2012
From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Keep It Simple & Back to the Basics.
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