Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Sage Marketing

JULY 10, 2023

With tightening budgets and increased pressure from management to demonstrate performance, finding the right balance becomes even more critical. Remember, the management team will review your plan and make the necessary adjustments. When it comes to B2B startups, budget allocation is crucial.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

How much time will you be able to allocate to this project? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • What’s the budget?

Social Media 158

Social Media Media Paid Content Work Management 158