The ROI Guy

OCTOBER 22, 2010

To remain top of mind with the buyer and claim the “thought leadership” position, marketers are deploying marketing automation to provide a steady stream of educational content for buyers. Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Valasys

DECEMBER 20, 2019

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. Dropbox’s campaign with thought leadership that delivered an ROI of 25:1: Dropbox is a file hosting service that wanted to tap into a new audience market.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361