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9 Benefits of Lead Nurturing

Hubspot

And, if that lead has stopped visiting your site or reviewing your offerings, lead nurturing is a great way to remind them about your business. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

You should set up workflows that trigger actions based on things your lead has done, like sending them more information on a topic once they’ve read three of your blog posts on it. Use your lead's profile to tailor the offers you're sending them. 2) Make your website a funnel, not a brochure. Speak the same language.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. WHAT messaging will help them move through each stage of the funnel ?

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Manticore Technology wishes you a full-funnel in 2010.

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What Your Sales & Marketing Teams SHOULD Be Talking About

Hubspot

2) What content you’re using to generate leads. You might think your lead generation strategies are really only important for the members of your marketing team to understand. Hey, we’re sending you leads. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.