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Full Circle Insights’ Journey Explorer Wins 2022 BIG Innovation Award

Full Circle Insights

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

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Why marketing attribution is both a challenge and a necessity

Martech

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater.

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Target customers. Product overview.

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Clean Up Marketing Campaign Attribution in 2024

Full Circle Insights

Although marketing campaign attribution is critical for businesses aiming to optimize their campaigns and drive meaningful results, most attribution strategies are broken. From failing to account for offline conversions to relying only on one attribution model, your attribution strategy could be hindering your marketing success.

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Building a Data-Driven Culture [Webinar Review]

Full Circle Insights

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! As a result, data is woven into the operations, mindset, and identity of an organization.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.