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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. The reality is, there’s never been a level playing field.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 Twitter Video Statistics 3.5 Contents 1. Grab Prospects’ Attention 1.2 Video Marketing Strategy 2.2

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharma reps provide information about new drugs, answer questions, and build relationships. What is pharma marketing? How much do companies spend on pharma marketing?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Any factors you look for or service you use that I didn’t mention? What about you?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Online blog needs various marketing methods to get converted into big business.