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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. If a keyword has a calculated average higher than the average CPC, it’s highly valuable.

PPC 40
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4 Ways to Market Your Tech Company

The Lead Agency

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. Tech companies use IT marketing tactics to build their brand and generate demand for their products and services.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Social media and advertising help reach patients.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Practices for Technology Marketing

KEO Marketing

With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Develop a Content Marketing Program. Engage with Social Media.