Marketing Insider Group

OCTOBER 14, 2010

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. For more generic terms we optimize for more clicks.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. For generic term searches, SEO helps get your site in the top results. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. by Social Media Today.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KEO Marketing

SEPTEMBER 1, 2017

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Golden Spiral

NOVEMBER 20, 2020

The Top Research Organizations for Your B2B Product Strategy. Um, my first research paper I wrote in ninth grade and, um, what I, what it taught me was how, how hard it can be, but it also taught me that, that, you know, to take pride in that finished product. Rev, a transcription platform. Zoom meetings with peers. Notetaking apps.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

chiefmartech

MARCH 14, 2017

The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g.,

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47