Content Standard

MARCH 31, 2017

The heads of tech and marketing have been known to disagree now and then, but they do share one common goal: a better customer experience. Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., Focus dynamic, cross-role teams on customer outcomes.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Hubspot

MARCH 15, 2019

Pricing : If your prices are too high and you limit your customer base. You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. These types of insights are invaluable and help you make informed business decisions and goals. Where are your customers?

Tips 101

Tips Business Lead Scoring Lead Ranking 101

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Conductor

OCTOBER 12, 2021

In other words, good organic marketing is all about agility – it’s about being able to address dynamic user needs with relevant and engaging content on a variety of platforms while monitoring your impact and implementing technical changes that maximize results.

Paid Content 64

Paid Content Organization Enterprise Management Lead Scoring 64

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150