Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads. But is it marketing or sales to blame? Sounds impressive?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring ROMI 118

ClearVoice

APRIL 12, 2021

Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. These groups generally respond similarly to calls to action and marketing approaches. While you’re at it, try a focus group comprised of those in your most desired group.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84