Remove Focus Group Remove Positioning Remove Pricing Remove ROAS
article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus on understanding their needs, preferences, and perceptions related to your products or services. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

article thumbnail

Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

So, naturally, those brands who have been actively A/B testing on their Shopify store will see the positive impact of the work they’ve done on the site. Focus on Organic Traffic: Are you thinking of running ads to snatch a bigger slice of the pie during the holiday season? Shift your focus to organic traffic. Think again.

article thumbnail

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

Meanwhile, most e-commerce businesses are going to find themselves in a position where they want eyes on their site within hours of launching a new product. Running a real-world focus group is also an option – but to reach that level of statistical feasibility would mean that tests could take weeks, given how high-touch they would be.