article thumbnail

What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Qualitative data analysis. Quantitative data analysis is great to start with but it’s not enough to paint a clear picture. And this where Qualitative analysis comes in.

article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? We can use other companies’ tests and best practices to find test ideas, but what worked for one site may not exactly work for you. Multivariate Tests. The result? Test, analyze, improve.

article thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Running an A/B test (an online controlled experiment ) is one of the core practices of conversion optimization. Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners. Multivariate test.