Remove first-mover recency
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Usage: Instagram tries to show the best posts first. And that’s why it’s key to understand how the algorithms work so as to maximize your organic reach.

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What a Lost iPhone, an Airport, and a Puppy can Teach you About Video that Sticks

Vidyard

Due to the recency effect, those crappy peanuts will phenomenally taint your impression of the flight. But KLM’s approach reminds us of the cute beagle we fell in love with at the 26 second mark and closes out the story with us watching him causally roll by on the people-mover, thinking much more warm and fuzzy thoughts.