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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

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25 Best B2B Marketing Conferences 2021

Pam Didner

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events. 2020: Looking Back & What Lies Ahead.

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From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

Vidyard

The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing. And by adding account development to regional marketing they were able to boost the service level of lead qualification!

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision. With the right idea in place, it’s possible to develop a SaaS service that will deliver high returns on your investment in a relatively short period of time. If you haven’t considered it before, it’s worth looking at.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.