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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. You’re a startup. Unless you’re independently wealthy, you’re going to need some way to market your business. Content marketing doesn’t take a king’s ransom to work its magic.

Startups 324
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.