Heinz Marketing

MARCH 15, 2021

I feel like if you go and talk to each of them, if you go to every tool’s website or you see them in a trade show (eventually we’ll see them at trade shows again), you go to their website and you hear from them– everybody individually has a great story. It sounds like a good pitch.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Peer-to-peer 116

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. ™ by using it to collect their own lead data. ™ integrated with ITN International, the show’s lead retrieval provider , to support lead capture via NFC badge scan. Lead Liaison surpassed its goals for the show. ™ features, click here.

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. Sadly, some vendors didn't get the memo and have built products that straddle my categories. Users build emails and Web pages by positioning objects (text, data entry fields, images, etc.)

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Lead Liaison

JULY 18, 2018

And based on some recent sales we actually found that 98% of attendees to a live event or a trade show generate some kind of social media content. I called it the 2018 Webinar Trade Show because I’m not ultra-creative. So here we are one of our webinar, we’re talking about trade shows, there we go.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Online Marketing Institute

JUNE 30, 2009

There is of course a lot more than deliverability that goes into an email service provider evaluation (feature set, ease of use, services component, etc.) Hidden links in noscript tags certainly fall into this category. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. P.S. Let me know if I missed any MA company in the graphics above or if I got incorrect data. One data point concerns me. The Marketing Sherpa data is based on a sample of 300 CMOs.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100