The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
All of the above comes with the caveat that, in my experience, Campaign Influence is not the most well-thought-out feature set in Salesforce and can be a very confusing world to enter into. This is especially true when it comes to which settings are the domain of Pardot/Marketing Cloud and which are native to Salesforce Professional.
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