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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Marketing IT. Subscription Services » Reprints » Feature. Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring. Data Center.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Target keywords related to your products and services. Find out more.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

10 Twitter Features You Might Be Missing by GigaOM. Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. Twitter gets new, Facebook-like feeds & features by DevBeat.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. Lee is the CEO of TopRank Online Marketing. Now you may wonder, “ How do we build a community?

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