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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. You're likely familiar with the 'News Room' concept for websites -- many companies have them, including yours truly. That's a lot of content!

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A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

We’ll not only tell you the meaning of demand generation, but also how it’s different from lead generation and inbound marketing. In today’s world, it’s all about adding value. How Is Demand Generation Different From Lead Generation and Inbound Marketing? What is the difference between demand generation and lead generation?

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Get 200% more leads per month through social media content on Instagram and Facebook. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. 15 lead nurturing emails for the “Getting to Know You” campaign.

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